The RocketBux application includes a function that allows us to passively determine the end user’s carrier, device model, screen size/pixels and mobile number in real time.

This application is critical for several reasons: first, it reduces the time and barriers associated with consumer opt-in; secondly, it allows us to deliver the graphics including a scannable mobile barcode in an optimal format for the specific phone model and carrier; and, thirdly, this tool allows us to optimize the message and image quality of WAP, MMS, and Mobile Microsites which is critical to a good consumer experience.