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RocketBux News | RocketBux - Mobile Marketing

Mt. Bachelor & RocketBux Give Skiers & Snowboarders Weather and Snow Reports

Nov 06, 2007


BEND, Ore.--(BUSINESS WIRE)--Mt. Bachelor, one of the Top 10 resorts in North America, and RocketBux, a mobile software company, today announced a new initiative to give skiers and snowboarders free weather and snow reports on mobile phones.

Using patented technology from RocketBux, Mt. Bachelor will offer daily text alerts to anyone who wants morning weather reports sent to their mobile phones. Users simply text "mtbalerts" to 20123 from their mobile phone to enroll. Standard text message rates apply and it's easy to unsubscribe at any time.

"Our dedicated snowriders want to get daily snow reports as quickly and easily as possible, anywhere, anytime," said Matt Janney, President & General Manager of Mt. Bachelor. "We try to stay ahead of the industry curve when it comes to technology and the constant improvement of our customer experience."

The software infrastructure is provided by RocketBux, a pioneer in mobile software technology compatible with all of the 2.5 billion mobile phones worldwide. "The rapid and convenient dissemination of information is critical to the customer experience," says Fred Boos, President of RocketBux. "The mobile phone is not just about making phone calls anymore. Now consumers want relevant information custom tailored to them."

Financial details of the deal were not disclosed.

About Mt. Bachelor
Mt. Bachelor is in the Cascade Mountain Range just 22 miles from Bend, Oregon. More than 3,680 acres of terrain surround the classic cone-shaped peak of 9,065 feet. Mt. Bachelor receives approximately 370 inches of light, dry snow each year. MSN ranks Mt. Bachelor as one of the Top 10 resorts in North America. For more information on Mt. Bachelor, visit the website at www.mtbachelor.com or call 1-800-829-2442.

About RocketBux
RocketBux, Inc. provides a new way for merchants and customers to interact and benefit from each other. RocketBux has a patent pending for location-based messaging via point-of-sale. The company is based in Bend, Oregon with offices in Palo Alto, California and Eugene, Oregon. For more information, go to www.rocketbux.com or call 541-408-0203.