Gift & Stored Value Cards
The Gift and Stored Value Card (SVC) markets have
experienced explosive growth over the past 5 years and due to the
wide range of applications for these products, this trend is likely
to continue for years to come. While this sector of the payment card
arena continues to expand rapidly, marketers have already begun
seeking ways to increase margins from these card accounts.
Interestingly, although these products appear to be similar to credit
and debit cards, the dynamics of gift and svc create a new and unique
set of challenges for marketers. Accounts are transient, users are
often unidentified and a different set of financial levers exist.
Finding ways to engage the consumer and increase margins are at a
premium. The mobile communication channel presents a number of
opportunities to help marketers in this space. RocketBux has
identified and defined solutions specifically for this sector of the
payment card industry. Examples of these solutions include:
• Top
Up – Utilizing SMS and WAP Offers and Coupons, card issuers
can provide direct to consumer incentives for reloading their card
• Retention
– Create a valuable, on-going product enhancement using the
RocketBux Personalized Mobile Coupon Wallet. By periodically
updating the coupon offers, you can remain engaged with your
customer and add value beyond payment.
• Spend
– Utilize Mobile Sweepstakes and Promotions to create value in
your payment vehicle and drive consumer purchasing by incenting
consumers with non-use or low balance cards to transact.
• New
Revenue Channel – Monetize your consumer base by providing
tagging for your SMS and WAP messages with links to promotional
messages paid for by merchants, manufacturers or entertainment
companies.
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