Over the past decade, Loyalty Programs have become one
of the most powerful marketing tools across a variety of vertical
markets. As evidence of their use, the average household is enrolled
in over 10 loyalty programs. As the programs have proliferated, it
has become more and more challenging for marketers to keep their
consumers engaged and to maintain their programs value. For these
reasons, RocketBux has designed a variety of mobile solutions for the
loyalty marketer that provide tactical applications that also opens a
new, real-time communication channel with consumers. Examples of
these solutions include:
Enrollment – Utilizing our toolset we have constructed
comprise a suite of mobile enrollment programs including interactive
SMS, WAP Forms and Micro Websites that allow for real-time capture
of consumer information required for setting up an account.
Rewards Card – Replaces the traditional plastic magstripe
loyalty card with a mobile, “virtual” version of this
card. This feature utilizes your existing barcode identifier with a
mobile code that can be scanned directly of the phone at the POS.
In addition, the RocketBux Personalized Mobile Wallet allows
consumers to maintain multiple virtual loyalty cards in their
Reinforcement – Utilize mobile messaging with your consumers
to notify them when they have an earning event or they meet a
Rewards – Several RocketBux solutions allow you to transmit a
mobile voucher, mobile coupon or mobile gift card in real-time to a
consumer’s mobile device. This “green” product
allows you to fulfill consumer rewards instantaneously while
reducing costs and improving cash flow.
Marketing – Utilizing Card or POS transactional data,
time-sensitive and location based messages can be transmitted to
consumers to drive consumers to other merchant partners or to other
departments within a store.
Merchant Mall Marketing – Utilizing mobile messaging as a
cross channel marketing tool, you can notify consumers of relevant
promotions and featured products to drive incremental transactions
through your online channel. In addition, you can drive consumers
to a microsite through their mobile device for purchasing.
Funded Rewards – Utilizing our Secure ID product with our
Mobile Barcode technology allows you to track when a consumer
purchases a specific item. This data allows loyalty programs to
offer earning events which are funded by the manufacturer or
consumer packaged goods company.