Over the past decade, Loyalty Programs have become one of the most powerful marketing tools across a variety of vertical markets. As evidence of their use, the average household is enrolled in over 10 loyalty programs. As the programs have proliferated, it has become more and more challenging for marketers to keep their consumers engaged and to maintain their programs value. For these reasons, RocketBux has designed a variety of mobile solutions for the loyalty marketer that provide tactical applications that also opens a new, real-time communication channel with consumers. Examples of these solutions include:

• Mobile Enrollment – Utilizing our toolset we have constructed comprise a suite of mobile enrollment programs including interactive SMS, WAP Forms and Micro Websites that allow for real-time capture of consumer information required for setting up an account.

• Mobile Rewards Card – Replaces the traditional plastic magstripe loyalty card with a mobile, “virtual” version of this card. This feature utilizes your existing barcode identifier with a mobile code that can be scanned directly of the phone at the POS. In addition, the RocketBux Personalized Mobile Wallet allows consumers to maintain multiple virtual loyalty cards in their profile.

• Program Reinforcement – Utilize mobile messaging with your consumers to notify them when they have an earning event or they meet a rewards threshold.

• Real-time Rewards – Several RocketBux solutions allow you to transmit a mobile voucher, mobile coupon or mobile gift card in real-time to a consumer’s mobile device. This “green” product allows you to fulfill consumer rewards instantaneously while reducing costs and improving cash flow.

• Coalition Marketing – Utilizing Card or POS transactional data, time-sensitive and location based messages can be transmitted to consumers to drive consumers to other merchant partners or to other departments within a store.

• Online Merchant Mall Marketing – Utilizing mobile messaging as a cross channel marketing tool, you can notify consumers of relevant promotions and featured products to drive incremental transactions through your online channel. In addition, you can drive consumers to a microsite through their mobile device for purchasing.

• Manufacturer/CPG Funded Rewards – Utilizing our Secure ID product with our Mobile Barcode technology allows you to track when a consumer purchases a specific item. This data allows loyalty programs to offer earning events which are funded by the manufacturer or consumer packaged goods company.