The prescription drug category is an active user of incentives and rebates to qualified patients. These incentives can now be efficiently distributed via the RocketBux platform, ensuring an exacting electronic reconciliation versus paper in an industry where accountability is very important. Consumer/patient communication is also very important and has traditionally been done in a cumbersome combination of mail, telephone and email . RocketBux can deliver special mobi-sites via WAP which can provide important information about a specific drug and unique characteristics that become relevant during a treatment period. Finally, Pharma companies are using the RocketBux platform to distribute timely information direct to the mobile phone of Health Care Professionals.